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Navigating the world of digital marketing can be tricky. Choosing between a freelance SEO specialist and agency services is a big decision for businesses looking to boost their online presence. Let’s explore why freelance SEO services might be a good fit, based on the insights of someone who’s been in the SEO game for a while.

Personalised Attention and Dedication

Freelance SEO specialists offer something special – personal attention. Unlike agencies juggling many clients, a freelancer can focus solely on your business. This means they really get to know your needs, industry quirks, and goals. From my own experience as a freelance SEO specialist, this focused attention leads to tailored strategies, not one-size-fits-all solutions. Your SEO plan is uniquely crafted for your business to get the best results.

Flexibility and Agility

Freelancers are nimble in the fast-paced digital world. Agencies, with all their bureaucratic layers, might struggle to adapt quickly to changes. Freelancers can adjust strategies on the fly, making sure your SEO is always up-to-date. From my perspective, being able to pivot fast helps stay ahead, seize opportunities, and avoid pitfalls. In digital marketing, being quick on your feet can be the difference between staying relevant and falling behind.

The O’l Switcheroo

In the business world, some agencies focus more on building their brand than on customer needs. This can lead to clients paying extra for services that get outsourced elsewhere, allowing agencies to make big profits with less effort. This phenomenon, commonly known as the ‘O’l Switcheroo,’ highlights the importance of due diligence when selecting an agency.

Direct Communication and Transparency

Communication is key in SEO, and freelancers excel at keeping it direct and transparent. In agencies, clients often go through layers of people, causing delays and misunderstandings. Freelancers establish a direct line of communication, ensuring information flows smoothly between you and the person driving the SEO strategy. I believe in open communication, keeping clients in the loop from strategy creation to performance reporting. It’s a collaborative partnership that lets you actively be a part of the optimisation process.

Cost-Effectiveness without Compromising Quality

There’s a misconception that freelance SEO means sacrificing quality for a lower price. In reality, freelancers often offer top-quality service without the big agency fees. I’ve fine-tuned my operation to cut unnecessary costs, so you get competitive pricing without compromising quality. It’s a lean, efficient model where every pound you spend goes directly into effective SEO efforts.

The True Cost of Quality SEO

In my professional experience, investing a minimum of 10-20 hours per month in SEO activities is essential for seeing decent results over a 3-6 month period, which can be applied to most industries. At a competitive rate of £75 per hour, this would amount to a monthly cost of £750-1,500 and a total investment of £4,500-9000 over six months. Naturally, the more time and money you put into something, the better results you can expect.

However, this applies specifically to individuals seeking a holistic approach to SEO, delving into all aspects such as on-page, off-page, local, etc. While it is highly recommended to explore all facets of SEO – considering that a chain is only as strong as its weakest link – depending on your niche, many businesses can effectively focus solely on pursuing local SEO or adopting a strict on-page SEO content strategy. Moreover, there’s no necessity to target every single service or product simultaneously; instead, you can concentrate on one at a time to secure rankings for a handful of keywords. This approach can significantly reduce the time invested in the campaign to generate results, consequently lowering the associated costs.

At the end of the day, what you need to do is find an SEO service provider that is transparent and works within your budget and toward your goals. Any self-respecting SEO professional will aim not only to provide excellent service but also to educate their clients so that they can be as involved as they’d like and fully aware of what is going on. What you want is a relationship of mutual success and growth. So, when it comes to SEO, consider this not as an expense but as an investment in the long-term success of your business. Quality SEO doesn’t happen overnight, and by allocating the necessary resources, you’re positioning your brand for sustained growth and visibility online. Get started today with my affordable SEO services!

In a Nutshell

Freelance SEO specialists have some great advantages compared to agency services. With personalised attention, flexibility, cost savings, and direct communication, freelance SEO stands out as an effective solution. As a freelance SEO specialist, I’m dedicated to not just getting results but building a partnership that fits your business goals. I focus on a dynamic and personal approach that lasts.